Fashion Jewelry

Sparklane

DESCRIPTION
Sparklane is where love for well crafted gold jewelry meets the thrill of customization.
Strategy
Branding
Interactive
Digital Marketing
BRANDING
Sparklane is all about customisation, we wanted to create a fun and colourful universe to match the product's aesthetic. To stay in line with the brand's affordable positioning we've created a unique accessible yet elegant identity.
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INTERACTIVE
A user-centered approach was selected as a priority providing all the required tools to carry out a fun and satisfactory product experience from website to unboxing. From the get-go it was clear that no compromise could be made on user experience, a mobile-first approach enabled us to put the fun of customisation at the very heart of the website. Streamlining the purchase process enabled us to create a simplistic and converting flow.
thesparklane.com
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SOCIAL
Part of our strategy was to create a relatable identity that users want to take part in, that's why our content strategy has been to constantly push user generated content while providing fun and interactive content. A meticulous yet eclectic aesthetic makes sparklane's content stand out.
@thesparklane
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PHOTOGRAPHY
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