The Sparklane

INDUSTRY
Fashion Jewelry

SERVICES
Branding / Web Design
Content / Marketing

BACKGROUND

Sparklane is where love for well crafted gold jewelry meets the thrill of customization.

A user-centered approach was selected as a priority providing all the required tools to carry out a fun and satisfactory product experience from website to unboxing.

Brand managed and partially owned by Creative Disorder.

Part of the Magal Group

A dynamic and girly universe, that makes jewelery fun again.

MOBILE FIRST

The Sparklane is all about customisation. From the get-go it was clear that no compromise could be made on user experience, a mobile-first approach enabled us to put the fun of customisation at the very heart of the website.

The challenge was finding the sweet spot between a fun product experience and an accessible brand identity.

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