PARCEL AND STONE

Branding, Strategy & Web Design

Branding, strategy and web design for Parcel and Stone, a shopping destination for engagement rings and diamond jewelry. 

We based our concept arround the similarities between a lunar eclipse and the blinding effect of staring at a lightsource through a diamond. As the moon “grazes” by the sun during a solar eclipse, the rugged lunar limb topography allwos beads of sunlight to shine through in some places and not in others, resulting in an erosion effect, as if the sun is consuming the moon.

 

 

We designed an e-commerce website with complex functionality, a three steps process where the user choses diamond and setting.

WEBSITE      INSTAGRAM      FACEBOOK

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