Rebranding, strategy and execution for Magal Jewelry in order to scale up the brand’s activity and create brand preferability. Magal stands for making high-end jewelry affordable thanks to the lack of middleman markup.

The concept was developed around the idea of stacking jewelry. We realised that stacking jewelry is similar to curating art, and this is exactly the approach we want customers to make when shopping for jewelry at Magal, this is the #artofstacking.


Stacking is an art, unleash your creativity.

We developed a brand new visual style, based on natural lightning elements, not so conventional in the jewelry industry, but very refreshing.

The e-commerce website was completely re-built on a sturdier platform in order to improve user experience, encourage the mix and match of different products and fit the new brand identity.

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