The Ahava website project involved designing an intuitive and conversion-focused Shopify Plus storefront for a skincare brand revered for its unique use of Dead Sea minerals. Our design goal centered around simplifying the product discovery process for consumers, enabling them to easily find the skincare solutions best suited to their needs. The final outcome is a user-friendly, aesthetically pleasing e-commerce storefront that not only showcases Ahava's product range, but also guides customers smoothly through their purchasing journey, ultimately increasing conversion rates.